A good idea is hard to find, and a really good idea is almost impossible. For some people, coming up with ideas is second nature to them. These people are fully in tune with the right side of the brain and it’s this side of the brain that produces ideas.
Unfortunately we can’t all be masters of creation, so The Glass Wipe Board Company have put together a few little tips to get those creative juices flowing.
Creativity is your number one weapon in the endless battle of audience engagement: it helps you stand out in the vast sea of online content and it stops your posts disappearing into people’s generic newsfeeds. So where to start? Well first you need to research; ask yourself these questions:
Once you have answers to these questions, it will put you on the right path to your amazing idea.
The next thing you need to do is eat up – feed your subconscious; ideas do not form out of nothing, they evolve from the primordial stew that is spinning around your head. This mental stew consists of lots of half baked ideas that somehow mash together. But in order to get these fragments of inspiration, you need to absorb as much as possible.
You do may do this by: procrastinating, watching TV, playing games, surfing the web, listening to music, watching YouTube, talking to friends — and finally — researching information round your brief and finding inspiration in other people’s work. By things like this, you will be unknowingly filling up your subconscious to the point it is ready to explode! Now you are ready for the next step.
Start getting your ideas down – this can be in an online document, a piece of paper, or a glass wipe board – just any place you can see them. These don’t have to be completed or finished ideas, just enough to go on. These are the foundations to building your great idea.
If you’re struggling or can’t quite get into the mindset of generating ideas, then bring someone in. Hold a brainstorm session, get a group of people in a room together, brief them, and then let the creative thinking begin.
Write all the ideas down on a glass wipe board so everybody can see them, no matter how obscure the idea might be (if it’s half an idea, somebody in the group might be able to help with the other half). If a brainstorm session is not possible, then set up a document where everybody can just drop ideas in when they can – our Glass Captcha is great for this.
Now you have ideas and information and your subconscious is full to the brim, you now have to do… Nothing, that’s right don’t do anything. I want you to forget about coming up with ideas; Go for a walk, start something else, call it a day, head to the pub, go to the gym, anything except the actual job in hand.
Now this is important. Something very magical will happen… Your creative mind will be stuck on completing this puzzle; it will be obsessed with coming up with up with the perfect idea. All the little pieces will be whizzing around your head and when you least expect it, (such as when you’re in the shower or brushing your teeth), it will hit you. Bang! The most perfectly formed and amazing idea you have ever had – and then you will be rushing around like a mad man to jot it down before you forget it.
A downside to all of this is that you may not get much sleep as your overactive brain will be keeping you up at night. But that’s the sacrifice of idea making. Remember, everything starts with an idea.
So in the words of David Brent "A good idea is a good idea… forever".
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